Triggering Actions with Trigger Links
This video shows how to initiate an action based on when a TRIGGER LINK is clicked by a person.
And example of this would be if you sent an email asking a person if they would like to receive more information about product A or product B. Simply by clicking a trigger link, they can be added to the appropriate campaign sequence by following the steps in this video.
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Bulk Actions - Overview
Task Reminders with Triggers
You can send yourself or team members reminders (or other trigger actions) based on the due date of any tasks you have set. Note that if you would like a task reminder on the day of the task, simply set the 'date before' field as '0'.